Navigating the paradox: authentic personalised marketing automation

We love marketing automation (obviously!). It helps us to be more efficient and saves us tons of time. But we also love our audience. We want to connect with them on a human level and give them the best customer experience possible. 

But you see the paradox here, right? While we strive for a personal approach, automation suggests quite the opposite. We’ve all received emails in our inbox with robotic messages we don’t connect with at all. Fortunately, it’s perfectly possible to create a personalised marketing automation strategy. You just have to be smart about it.