Implementation

How we do implementations

At HAVIK we guide you throughout the entire implementation process. This goes from selecting the right tool, educating you on the right topics and executing the technical implementation of the tool itself. For us, it is important to not only perform a technical implementation but to make it future-proof with a rock-solid strategy behind it. We truly believe that only this way will lead you to create added value with the tool, to actually understand the processes and to think along with us to make it your own. An implementation of a marketing automation tool will give you blocks to build your future marketing campaigns and reporting with.

What we do

Topics we find important to take with us during an implementation:

Discussing & De(/Re)fining Marketing automation strategy

Taking into account your digital eco-system, especially your Salesforce CRM system

Translating your Business processes and needs into specific requirements

Connecting your sales and marketing department

Understanding your business objectives and KPIs for reporting

Next to the implementation itself, HAVIK always insists on education along the implementation journey. This goes from introductions to certain topics before the workshop to in-depth zoom-in training after the implementation. Like the “HAVIK”, we like to zoom-in and zoom-out on the certain processes to provide you with the right insights to make the right decisions.

How we make it a success

As our team has a marketing mindset; with a background in digital marketing, marketing strategy and marketing automation, we know how to take all aspects into account during the implementation.

Next to that, we tend to think beyond Marketing Cloud Account Engagement (Pardot) as a stand-alone tool. As we are home in almost every product that Salesforce has to offer, we automatically make a connection between the tools to create synergies.

Tools

Our organization has a niche expertise on implementing Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud Engagement

Marketing Cloud

Marketing Cloud is a tool that allows you to get to know your clients better, managing to deliver the correct message at the best time. Through the creation of personalized campaigns 1:1 and the follow up of your client’s interaction with the insights provided by Einstein’s Platform, which can significantly increase your sales volume.

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Marketing Cloud Account Engagement (Pardot)

Marketing Cloud Account Engagement (Pardot) is a marketing automation solution for your company to create more impact and relevance during the customer journey, for your company that wants to maximize marketing/sales efforts and work from a customer-centric approach to generate more relevant conversions and create that 360° view you always wanted.

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