Blog - Havik

Unlocking the Future of Manufacturing: The Role of Digital Transformation

October 1, 2024

What does digital transformation really mean for the manufacturing industry? In our latest podcast, we sit down with Bas, Marketing Manager at Soprema, to dive deep into this …

Translating strategy into KPIs and concrete actions with the data-driven marketing framework

June 4, 2024

Are you struggling to translate your strategy into concrete marketing actions? Get inspired by our expert’s advice in this blog.

The Essence of Effective Marketing Attribution and ROI attribution within Salesforce Marketing Cloud

May 13, 2024

Discover how our attribution framework helps you measure the effectiveness of your marketing efforts and their impact on the ROI.

Moving to an “Optimization mindset”: crucial for marketing success

April 29, 2024

An optimization mindset can help you grow your business in today’s dynamic world of marketing. Read all about it in our blog.

How Recruitment Marketing Automation is Reshaping Talent Acquisition

April 25, 2024

Learn more about how recruitment marketing automation can help you attract the right candidates and gain a competitive advantage.

Navigating the paradox: authentic personalised marketing automation

February 26, 2024

Unlock the secrets of personalised marketing automation. Navigate the paradox with strategic planning, and tactics for a personalized customer experience.

Salesforce Spring Release ’24: zoom-in on Marketing Cloud Account Engagement

February 6, 2024

Discover the latest Salesforce Spring ’24 Release updates on Marketing Cloud Account Engagement (Pardot). Learn how these features can elevate your marketing game.

A Year of Evolution and Growth, Looking Ahead to 2024

December 21, 2023

Explore the future of marketing automation with HAVIK! Read our interview with Nick Windey and Catrien Janssen, as they unveil the accomplishments of 2023 and goals for 2024.

Using the power of Salesforce Einstein GPT for marketing automation

July 18, 2023

Read more about how Salesforce Einstein GPT revolutionizes customer interactions, personalizes email campaigns, provides intelligent recommendations, and optimizes marketing strategies.