Pardot vs. Marketing Cloud: Strategic Considerations for Modern Marketing Needs

In the ever-evolving landscape of marketing automation, choosing the right platform is crucial for aligning with your strategic goals and maximizing your ROI. At HAVIK, we want to ensure that you have the right tools to set up future-proof and scalable campaigns, allowing you to get the most out of your platform.

Historically, Pardot was seen as the go-to solution for B2B companies, while Marketing Cloud was the preferred choice for B2C businesses. However, this binary view no longer holds true. Today, the distinction is more nuanced, revolving around specific use cases, functionalities, and the blurring lines between B2B and B2C strategies.