A few years ago, Soprema – an international market leader in insulation and waterproofing – came to us. Their Belgian headquarters were in urgent need of a local partner who could help them on a business and strategic level to implement MC Account Engagement (Pardot) besides their technical implementation partner. Enter HAVIK! 

After a successful implementation, we can proudly say that this cooperation has now grown into a long-term partnership. HAVIK is officially Soprema’s go-to MC Account Engagement (Pardot) partner across North Europe. 

A functional and technical support partner 

While implementation is an important first step in getting the most out of your marketing automation tool, it is equally important to maintain it properly. For that reason, HAVIK is constantly helping Soprema in optimizing and improving their instance. This through providing trainings when needed and bi-weekly support calls, among other things.  

In addition, as a MC Account Engagement (Pardot) partner, we try to be as proactive as possible. We regularly share new functionalities and best practices with Soprema to help them optimize their processes. 

Soprema’s strategic course 

Soprema is an innovative company with a continued focus on business development, training and R&D that wants to get ahead of its competitors. That’s why it’s so crucial to keep their strategy and MC Account Engagement (Pardot) aligned. We have had workshops and in-depth training sessions, fully tailored to Soprema’s needs & priorities, to discuss topics like: 

• Customer journeys & persona’s
  HAVIK helped define their different persona’s and visualized what their customer journeys could look like. Keeping Soprema’s priorities and assets in mind, several always-on flows were suggested & implemented.

• Scoring, grading & routing
  During these workshops we helped Soprema in developing a scoring and grading framework tailored to their needs. We highlighted the importance of the relationship between sales and marketing for lead routing and will provide the necessary guidance and support if needed.
   
• Reporting
  Together with Soprema we defined their different reporting needs and created custom dashboards to meet their expectations. Reporting is a very important thing when using Marketing Automation so we will keep on developing, to give Soprema more insights on their campaigns, touchpoints, …   

Long-term collaboration with HAVIK 

Soprema has found an all round Marketing Automation partner with HAVIK – on a strategic, functional and technical level, for over 4 years now. We worked on several projects to help them level up their Marketing Automation game: 

• Supporting them in ad hoc obstacles 
• Training The internal marketing automation specialist, campaign coach on how to use MC Account Engagement (Pardot) 
• Visualizing The possibilities of the customer journeys & assisting in the creation of always on flows 
• Re-defining their campaign structure (Salesforce Connected Campaigns) and setting up rules to automatically link the correct source campaign to prospects 
• Support in the integration of scoring and grading into their way of working 

• Creating dashboards in Salesforce Analytics Studio   

In the future, we will continue to support and inspire Soprema. We still see many opportunities and are excited to realize them together with them. Our Soprema story is far from over! 

What does Soprema think?