5 Strategic Benefits Of Marketing Automation

Marketing Automation has been considered a smart strategy for a business that wants to optimize management processes and leads generation, since it allows involved departments to save time and better channel their efforts. It’s our present, but it can be your future!

In this article/blog post we will highlight 5 benefits of Marketing Automation for your business, but first things first;

What’s marketing automation?

Marketing Automation is the use of technologies available to automate actions and processes, with the aim of improving the efficiency and scalability of your marketing efforts, and at the same time, keeping up with a personalized relationship with your leads. The goal of Marketing Automation is to make your prospects become customers and on the other hand, to make/keep your existing customers, loyal customers.

Simply, it is a solution to generate more customers and more revenue in an efficient and fast way. You keep in touch with both potential customers and your existing customers in the right way and at the right time.

On that note, we’ve put together the 5 strategic benefits of automating your business’s marketing:

1. Optimization of your investments

Marketing Automation allows you to have a clearer perception of which channels or actions bring more to the table and better results to your business. With that, and through strong data analysis, it’s possible to measure results to optimize your strategy, identify opportunities, or, even discover campaigns that don’t justify the investment.

2. Following leads in the purchase process

Through lead’s behavior, Marketing Automation allows your company to identify in which stage of the buying process they are. It’s an ideal ally to businesses that pretend to change lead status to client, that is, taking the to make the action.

3. Automation of lead qualification

One of the biggest business challenges is to distinguish them by interest. It’s unthinkable for businesses with great volumes of lead generation to have to manually qualify each lead, it would be a waste of time and resources! However, it’s possible to automate this process by using Marketing Automation.

It’s only required to identify the conversion point for lead to a qualified one and the platform would do the rest for you.

4. Increase levels of brand relationship with clients

The relationship between brands and customers can be maintained through various digital channels. However, we believe that no strategy will work without first knowing the audience. That’s when Marketing Automation comes into action. By using Marketing Automation, all of these things are integrated into just one platform. In other words, there is automatic data enrichment, where you make the most of all the data for each specific flow.

If you use your Marketing Automation platform effectively you will build a 360° view of your potential customers. This will allow you to deliver the right message to the right person at the right time. This can help you to apply the right segmentation and personalization to your audience, build a trusting relationship with them and lead them further through the journey.

5. Strong connection between sales and marketing

Marketing Automation also strongly focuses on breaking the silos. The typical sales and marketing discussions regarding the flow of “sales qualified leads”, or return on marketing investment are things that are taken into account when setting up such a tool. It enables the marketing team to nurture leads, and pass on leads to sales in a conscious manner (with their defined criteria for qualification).

Do you see the benefits of Marketing Automation for your business? Then HAVIK is the ideal partner for you!