Marketing Cloud Account Engagement (Pardot)

What is account engagement (Pardot)

Marketing Cloud Account Engagement (Pardot) is a marketing automation solution for your company to create more impact and relevance during the customer journey, for your company that wants to maximize marketing/sales efforts and work from a customer-centric approach to generate more relevant conversions and create that 360° view you always wanted.

More info

Take advantage of the native integration between account engagement (Pardot) & Sales cloud CRM to maximize your marketing automation investment
Have the flexibility to shape your own business and data processes yourself by using Account Engagement (Pardot)

Marketing & Sales alignment

Reporting & ROI

Data first

Nurture your prospects by using engagement studio in a smart & personal way
Automate your lead routing process by handing over leads to Sales at the right time
Provide insights into the entire customer journey by aligning sales & marketing processes
Multichannel approach from Account engagement (Pardot) possible by setting up social media posting and integrating it with other platforms

Use a multi-touch attribution model to better understand the marketing investment
Calculate your ROI by allocating costs and value generated at a campaign level
Create your own dashboards & reports on both tactical and strategic level
Use closed loop reporting to make first or multi touch-based source campaigns possible
View the life cycle of your prospect within their journey to find out where the gaps or best practices lie

Use progressive profiling to further enrich your customer/prospect data
Recognize the best leads by building customer profiles
Shape your scoring & grading by measuring the predetermined characteristics and (online) behavior of your prospect and/or customer
Use automation rules to do data cleansing
Flexibility to fully customize your data model and customize the underlying data flows

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