HAVIK helped DPG Media Advertising to optimize their marketing automation activities

DPG Media Advertising is a leading media group active in Belgium, the Netherlands & Denmark. They specialize in reaching viewers, surfers, readers and listeners with impressive stories, lightning-fast news and enthralling entertainment through television, newspapers, radio, magazines and online services.

DPG Media Advertising Belgium contacted HAVIK because they were looking for a partner to help them optimize & expand their marketing automation activities. DPG Media Advertising was already using Salesforce Sales Cloud & Marketing Cloud Account Engagement (Pardot), but some opportunities were missed since they were not taking full advantage of all the great features those tools have in store.

Sprint 1: Health check

Because of their strong focus on communication, the DPG Media Advertising marketing team felt the need to improve their marketing activities. They wanted more automation, better insights, more qualitative data, and last but not least: even better collaboration between marketing & sales.

A health check was necessary to have a clear view of their current Marketing Cloud Account Engagement (Pardot) setup and way of working.

During this deep dive, the following topics were covered:

  • Data model
  • Technical setup
  • Template management
  • Campaigns
  • Reporting

HAVIK continued by making suggestions to optimize their current environment and defined the next steps to be implemented in the following sprints.